… While many developers have flirted with the technology, some have embraced it more than others, and last year, Epic Games boss Tim Sweeney said "AI will be involved in nearly all future production", so having Steam games disclose whether they were built with AI makes about as much sense as telling … …
… "She is personally leading a reset of how we show up as a brand." When Sharma previously the president of Microsoft's CoreAI team was announced as Spencer's replacement back in February, one of her first pledges was to "celebrate our roots with a renewed commitment to Xbox starting with console whi… …
… People said the same thing about performance capture and motion capture," Schofield said. "I even had a couple of people quit because they were against it, which is the same thing I'm hearing now. …
Arc Raiders developer Embark might have retreated slightly on the use of AI-generated voices in its game, but company owner Nexon has big plans for the use of AI, and it's using the success of Arc Raiders as proof of concept for it. …
… As the controversial use of gen-AI becomes more commonplace in the industry , it's notable that S-Game is speaking out against it. In a rousing final statement, Liang said: "We firmly believe that human artistry is not merely a means for creating value; it is the value itself... …
… And speaking to Eurogamer in the aftermath of that controversy, Requiem game director Koshi Nakanishi has said he sees the passionate response as positive, suggesting it means the development team got Grace's original design "right". …
… Take-Two boss Strauss Zelnick has plainly stated that AI is incapable of creativity of its own. "You wouldn't end up with anything very good," he said in late 2025. …
… We hoped AI could be a more accessible tool that lets more people take part." "That said, we understand the concerns around AI content," it continued. "We are not trying to dismiss handmade work or disrespect creators. To us, AI is just another tool. …
… "I will just say one thing, because the subject of AI was raised, and whenever AI is raised, there's controversy," Tinc said. "I wanted to make one thing absolutely clear: nothing that's in The Blood of Dawnwalker was created using generative AI, nothing. …
… Despite the game's success, though, developer Warhorse has been hit with a number of controversies over the years, with the most recent one being the reported firing of a translator to be replaced by AI . …