… Epic recognized the troubles of being held to the business objectives of a publisher and began to shift the company again. 25 Coupled with their desire to move away from being beholden to a publisher, Epic Games observed that the video game industry was shifting to a games-as-a-service model GaaS . …
… 21 In December 2021, Microsoft announced the rebranding of Xbox Game Pass for PC as "PC Game Pass" to reduce market confusion. …
… Retrieved July 21, 2013 . ^ "Microsoft's sweeping reorganization shifts focus to services, devices" . …
… "Forza Horizon Shifts Gears, Still Produces Miles of Driving Pleasure | WIRED" . wired. …
… 26 According to reports in March 2026, Xbox has shifted its strategic focus toward dedicated console hardware, from the "Xbox is Every Screen" marketing campaign. …
… 88 With its quarterly earnings report in August 2025, Sony CFO Lin Tao said as part of an ongoing process, Bungie was being shifted away from being independent towards having a role within PlayStation Studios as part of structural reform within Sony. …